How to improve your Search Engine Optimization (SEO) ranking
SEO, SEM, SMO, SMM = ROI

What is SEO?

       Today SEO is the heart of the internet marketing, so Our search engine optimization (SEO) services can help you leverage the full potential of your website by giving it maximum exposure on search engines, driving more qualified traffic to your site, generating more sales leads and eventually enhancing your company’s ROI.. In the fastest growing world, Internet is playing a crucial role in the consumer’s decision-making and buying process. No wonder, marketers around the world are moving online for their entire spectrum of marketing activities.

        It seems like a very simple definition, but let us elaborates more on this. Basically, it is the process of improving the visibility of your website to your online audience via search engines. In other words, optimization methods which help improve your website’s ability to be listed on the first or second page of organic search results.


“Improving a website’s presence in organic search engine results.”

What is SEM?

     SEM (search engine marketing) involves paid advertisements such as Ad words, Bing ads, Yahoo and any other methods of online advertising. This process involves the creation of campaigns and measuring results. You set a budget and expect an immediate return on that investment. It is also the fastest way to get your website to show up on the first page of search engine results. These results show up as sponsored ads at the top or side of the organic search results.


“The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).”


What is SMO?

    SMO stands for Social Media Optimization. You have to build online profiles via social media networks so that you can share the content you create on your website or blog. Additionally, you add social media share buttons to allow other people to easily share your content.


“Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.”


What is SMM?

      Similar to SEM, SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.

ROI (Return on Investment)


         ROI! And ROI in my book doesn’t mean more traffic to a website or a higher “brand affinity” score. ROI means dollars made or dollars saved. By making your content indexable and more easily found by your target customers through proper SEO, you’re helping them get closer and closer to the purchase of your products. By switching from costly, impression-based media to paid search (SEM), you are eliminating lots of inefficiency and wasted media dollars. Finally, by enabling and encouraging your customers to be your loudest fans (proper SMO), you leverage genuine word-of-mouth to achieve social amplification and even social commerce for the ultimate in ROI.


Search Engine Optimization Queries. 

  • Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
  • Optimize the images, always create alt tags and write description in the alt tag.
  • Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but      try to keep it to a minimum.
  • Use hyphens (-) between words to improve readability.
  • Do not use underscores (_) in URLs, use hyphens (-) instead.
  • Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
  • Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.
  • Use internal linking when possible and appropriate.
  • Use sticky posts (if you can and if it applies to you).
  • Have a category description paragraph.
  • Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)
  • Use rel= “ nofollow ” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”,                “Contact” etc.
  • Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated        as a different domain.
  • Research the target audience and aim the site content appropriately.
  • Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines            spiders to index the web pages frequently.

5 Reasons Why Your Website is Not Appealing to Search Engines      

  • The Content is Weak
  • Lack of Support for Mobile Devices
  • Slow Download Speeds
  • Infrequent Updates
  • Antiquated Code

Don't Use

  • Don't link a lot to external sites (LOW PRIORITY)
  • Don't write your content with JavaScript (AVOID)
  • Don't omit alt text for images especially images inside the text (AVOID)
  • Don't use images instead of text links (AVOID)
  • Don't misspell your keywords in your content (AVOID)
  • Don't try to optimize for more than 2-3 keywords and phrases (AVOID)
  • Don't use your keyword phrase too much (AVOID)
  • Don't have more than 10 words in your URL (AVOID)
  • Don't use dynamic URLs (AVOID)
  • Don't write bad or incorrect HTML (AVOID)

What does Keyword mean?

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.

The role of keywords was once very central to the function of search engines. Search engines could crawl sites and, if the keywords were accurate, serve those sites up as search results. However, people began abusing the keyword metadata in an attempt to show up higher in searches, and even to rank in completely unrelated searches. For this reason, the importance of keywords in search engine optimization has been greatly reduced. Keywords are arguably still an important factor, but they are not the only factor in SEO. Is the keyword relevant to your website's content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? If the answer to all of these questions is a clear "Yes!" then proceed ...

Basic

Package Rate : 7000*/-


Cost Per Month : 2500*/-


20 Keywords


Minimum of 10 Page 1 Ranking Guarantee


Monthly Ranking Report : No


Keyword Research : yes


Back Links Per Month : 10  


Social Media Optimization & Marketing:No


Meta-Content Optimization : yes 


Competitor Analysis : No


Robot.txt File : No

Standard

Package Rate : 15,000*/-


Cost Per Month : 5000*/-


30 Keywords


Minimum of 15 Page 1 Ranking Guarantee


Monthly Ranking Report : Yes


Keyword Research : yes


Back Links Per Month : 15


Social Media Optimization & Marketing:yes 


Meta-Content Optimization : yes


Competitor Analysis : Yes


Robot.txt File : Yes 

Advanced

Package Rate : 30,000*/-


Cost Per Month : 10000*/-


40 Keywords


Minimum of 30 Page 1 Ranking Guarantee


Monthly Ranking Report : yes


Keyword Research : yes


Back Links Per Month : 


Social Media Optimization & Marketing:yes


Meta-Content Optimization : yes


Competitor Analysis : Yes


Robot.txt File : Yes     

Customized Plans are available.
Terms & Conditions:- 

*  Guaranteed key Phrases in 1st Page in 3-4 months.
Basic Package is basically for very small business - For low competition.
*  All plans are based on US dollar.
*  Customized Plans (a modification made to something to suit a particular individual or task)